Do you know where your audience naturally gathers? Where would be the easiest place to reach them? Knowing this will help you decide which platform or mix of platforms to focus on. After all, why develop a marketing strategy if not to ensure you’re putting your time and resources in the right place?
Maybe your audience is really active on social media, or maybe they appreciate in-person connection! Knowing where your audience is will help you reach the right people on the right platform so you can focus on showing up well.
If you had to boil down who you are, what you do, and why you do what you do, what would you say? Pick 5-7 aspects of your organization that you want to talk about or share. This could be things like your values, your impact, or your customers!
Having guidelines in place for your content will help you create easy, repeatable content that your audience will not only connect with, but will come to expect from you. This, in turn, will build trust and connection with your audience.
If the thought of writing compelling content seems challenging to you, never fear! Below are a few things to think about when writing your content.
Get your audience’s attention! A couple of easy ways to do this are to use a powerful statistic, tell a compelling story, show a testimonial or experience, or bring your audience behind the scenes and make them part of the story.
When drafting your content, focus on your audience. This may seem obvious, but is your reader the hero of the story you’re telling? Why develop a marketing strategy if not to speak directly and clearly to the people who need what you offer? Use language that highlights the value you offer to your audience and how they can benefit from partnering with you.
Keep it brief— focus on creating content that’s easily digestible and accessible.
Keep it conversational. If your friend asked you what you do and why you do it, how would you tell them? Keep your audience engaged by talking with them like you would with a good friend.
You did it! Your marketing strategy is out in the world. Now what?
Your marketing strategy should be something that is constantly evolving. A big part of that is testing out your strategy. Perhaps you thought something would perform well, but it didn’t, or something random you shared ended up resonating with your audience more than you expected. Use each opportunity to get to know your audience even better. With time, you’ll start to find what works and what doesn’t.
Maybe you’ve got a great start on your marketing strategy, but you want an extra set of hands to help you take your marketing to the next level. Partnering with a team of qualified, passionate experts may be just what you need to help you reach your audience effectively.
At Amenable, we partner with you to help you create streamlined marketing strategies that are easy to execute and help you better connect with your audience. We know you’ve got a lot on your plate, and we want to help you get back to focusing on running your organization.
Here’s a behind-the-scenes look at what you can expect in working with our team:
First, we do a deep dive into your organization. We want to know everything! We want to know about you, your organization, your work, and your impact. We want to know what challenges you face, your vision for your organization, and your dreams for your growth. What this means for you is that you have a partner who genuinely cares about who you are and what you do, so that your marketing accurately reflects your vision and mission.
From there, the real work begins! We partner with you to create marketing goals and strategies that fit your audience and your organization. Whether you want to reach your current audience in a new way, draw new people to your business, refresh your messaging, or just better communicate with your internal team, we’re here to take the guesswork out of your marketing strategy.
Why develop a marketing strategy? Because when you do it right, you don’t just attract attention—you build lasting connection. Marketing isn’t a one-size-fits-all approach. Your strategy shouldn’t be either!
To recap, here’s what we recommend for a compelling marketing strategy that will enable you to reach your audience and connect with them in a new way:
Want more marketing how-to help? Let us know what we should share next!
