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Location: Anderson, Indiana
Since its founding in 1966, Hopewell Center in Anderson, Indiana, has steadfastly supported individuals with disabilities and their families—helping them cultivate independence, community, and purpose. As their services expanded beyond facility-based care into broader community programs, their website struggled to keep up. It lacked intuitive structure and didn’t reflect the joy and hopefulness at the core of their mission.
Hopewell serves diverse stakeholders: people with disabilities, caretakers, employers, and community members. When they invited us in, the challenge was clear—we needed to create a cohesive, engaging website that addressed each group’s unique needs while maintaining emotional connection throughout.
How do you design a website that welcomes multiple audiences, each with different needs, while keeping the soul of a mission rooted in dignity and hope?
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Mockup of Hopewell website on various devices
Our team approached this project with one key goal: to create a website that reflected the heart of Hopewell Center’s mission—support, independence, and community.
We wanted the new website to be user-friendly, accessible, and visually inviting, while also serving as an informative hub for the variety of people who engage with Hopewell Center.
We began by reshaping the site’s architecture around clear “paths” for each audience, allowing employers to quickly access resources about inclusive hiring, while families can explore specific services for their loved ones.
One of our favorite parts of the redesign was introducing interactive elements that made the site more engaging. By adding clickable icons, resource portals, and interactive features, we transformed the website into a dynamic and welcoming space with engaging elements that allow users to explore Hopewell’s offerings at their own pace. For families and individuals who may feel intimidated or uncertain about disability services, the site now feels approachable.
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Brand color palette
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Responsive design on a tablet
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Hopewell brand typefaces
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Website pathway icons
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Website home page
Another one of our main objectives was to ensure that the new website preserved Hopewell’s compassionate voice. While the design and functionality were modernized, we also worked hard so that the spirit of Hopewell Center—the dignity and joy they provide—shined through. From the resources offered to the language used on each page, we wanted visitors to feel seen and loved.
The visual design of Hopewell Center’s new website required more than just updated design—it needed to be fully accessible and easy to use. We wanted the website to be welcoming and easy on the eyes, so we used cheerful colors that convey hope and trust. Thoughtful iconography using cog and wheel icons symbolizes how individuals with different abilities can work together in harmony. Incorporating these design elements helped make the site both functional and reflective of Hopewell’s core values.
This project stretched our team’s creative abilities, and the result is a website that we are proud of—a true testament to the power of thoughtful rebranding. The final product is a platform that has something to offer each of Hopewell Center’s diverse audiences and a space that reflects both the joy and practicality of Hopewell Center’s mission.
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Hopewell brand tagline
