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Location: Richmond, Virginia
How do you bring clarity to communications shaped by years of growth, volunteer leadership, and a deeply engaged community?
When a passionate, fast-growing organization like TeenPact begins to outpace its communications, the solution isn’t just to say more, but to build the clarity and systems needed to say the right things well. Like many growing organizations, TeenPact had reached a point where their informal systems were no longer sustainable.
Their community was loyal and engaged, but their communications efforts had expanded in different directions without a shared strategy to guide them. Emails were going out too frequently and without enough focus. Volunteer-run social media accounts varied widely in tone, visuals, and quality. Much of the organization’s content assumed prior familiarity with TeenPact, making it difficult for prospective families or donors to understand where to start. As TeenPact continued to grow, they needed a clearer structure to match their momentum.
In late 2024, Amenable completed an 88-page brand, communications, and marketing audit. We interviewed key staff, gathered stakeholder surveys, and analyzed each major communication channel. The resulting report laid out what was working, what needed to change, and, most importantly, where to start.
“Having [the Amenable] team's expertise in project planning, email and social media marketing, website best practices, and much more has already shown incredible improvements in just 3 months.”
- Peggy Adams, former Director of Development, TeenPact Leadership Schools
The audit gave TeenPact a roadmap, but a roadmap is only useful if you have someone to drive. To implement it, TeenPact brought Amenable back on as a fractional marketing partner. This fractional partnership framework allowed them to outsource tasks & projects to experienced marketing professionals on our team. Essentially, our team stepped in as TeenPact’s interim communications department, overseeing day-to-day execution while also providing a critical layer of strategic leadership.
We helped hire, onboard, and train a new communications director over several months, and we built out the templates, workflows, and documentation that would make sure things didn’t fall apart when we eventually handed the keys back.
One of the most practical early wins was creating a new project request system. Before, the comms team spent a lot of energy tracking down details, clarifying requests, and managing last-minute asks. The new system gave other departments a clear way to submit requests and freed the comms team to move from reactive execution to proactive leadership.
On social media, our fractional marketing work focused on expanding beyond TeenPact’s existing audience. Their community was engaged, but much of the content assumed insider knowledge and language. We expanded the strategy to also welcome new students, curious parents, and potential donors encountering TeenPact for the first time. We also introduced a more consistent visual system, including an updated color palette and typography set to lend the brand more flexibility without sacrificing cohesion.
Email got a similar treatment—we streamlined the sending schedule, rebuilt templates, and simplified the workflow so it could actually be sustained by a lean team long after our project ended.
