This guide is here to help you navigate the murky waters of your organization’s brand. Chances are you have questions you’re not even sure how to ask, so we went ahead and answered them for you. Consider this your brand playbook—read it from front to back, or keep it on hand to refer to as situations come up.

Here are some tips on how to navigate this transitional period, sent with love and prayers from a branding agency who has guided organizations through these waters many times before.