Northside Pediatrics

Columbus, Indiana

Northside Pediatrics is well-loved in the Columbus, Indiana, community and has a long history of providing excellent individualized medical care for children, teens, and families. It's not just about the medical care—the doctors and staff at Northside Pediatrics are known for their playful attitudes and warmth with patients.
Serving families of Columbus, Indiana, since 1972, Northside Pediatrics has established itself as a trustworthy medical group. As the practice grew and expanded, Northside eventually had the opportunity to design and build a new office building. With this move, they wanted to start fresh with a new logo and brand that would more accurately reflect their practice and values.

When Northside Pediatrics approached Amenable, they had a recognizable logo, but it no longer accurately represented the culture of the practice. We partnered with Northside to develop a new logo, brand, website, marketing tools, and signage. Leaning into approachable colors, clean typography, and bright, energetic imagery, we created a brand experience that welcomes even the most reluctant child to the doctor.

Using the move to the new building as a launching point, we worked to bring enthusiasm and excitement to Northside’s providers, patients, and families. Our work made Northside’s brand a more accurate representation of who they are, and we also helped them implement this brand into each aspect of their practice. From the signs to the website to their social media, current and prospective families are met with a warm and playful brand that eases anxieties, invites joy, and communicates care.


  • Northside Pediatrics


  • Brand Coaching
  • Brand Strategy & Implementation
  • Environmental Design
  • Website Design
Want a behind the scenes look at this project? Check out the comprehensive project case study below.
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