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Location: York, Maine
We spent time learning who they are and where they want to go, asking questions until we had the information needed to provide a brand that matched their mission. This process informed an "industrial but approachable" logo that felt solid without feeling sterile.
We crafted a comprehensive brand guide to anchor NorthStar’s visual voice, then built a semi-custom WordPress site that conveys the heart behind their work. The approach prioritized substance over style, ensuring every element reflected their commitment to doing the job right every time.
From there, we stepped into a true partnership: managing NorthStar’s social media, designing marketing tools and print assets, and providing warm, professional photography to showcase both their work and character. We didn't just create marketing materials—we built ongoing support that allows the Maine community to see NorthStar as a trustworthy investment.
The results speak to the power of authentic branding. NorthStar’s Facebook following grew substantially, social media pages generated numerous leads, and after investing in professional photography, they started getting noticed not only by potential clients, but also by their community, prospective partners, and large corporations. Their market share and recognition grew dramatically in a short time.
Our marketing succeeds because it's genuinely collaborative: we diligently communicate NorthStar’s values, while their team confirms the validity of our marketing by consistently living out those values. Through our work, NorthStar hasn’t just raised their visibility—they’re now a trusted brand, both online and in their community, and frankly, they’ve earned it.
