TeenPact

About the Project

TeenPact Leadership Schools is an education-based nonprofit that equips young people to value their political agency, deepen their faith, and engage the culture around them as ambassadors for Christ. They run classes, events, and programs all over the United States, all year long. They needed a brand that could keep up.

ServicesAnnual ReportBrand LeadershipBrand RefreshDigital & Print Materials

It all started with a logo that was showing the wear and tear of over two decades of use.

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Breakdown of old logo

Behind the Brand Refresh

After many years of ministry, TeenPact had a recognizable name but a fragmented brand. Years of volunteer-driven growth had created real momentum and real inconsistency. A brand refresh was the natural next step: one that would help them communicate clearly to students, donors, and volunteers who were encountering TeenPact for the first time.

We began with a logo refresh—correcting letter spacing, improving scalability, and conveying a stronger sense of professionalism. From there, we worked with TeenPact’s leadership team to build out a full brand system: event sub-brands; a website and registration system, educational resources, marketing tools, swag, fundraising materials, and even a merch store. This brand refresh gave TeenPact a cohesive identity that works as well in a state capitol as it does in a student's social feed.

This strong brand foundation made everything that came next possible. Keeping reading about our work with TeenPact:

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Comprehensive audit report

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Brand Guide flat lay

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Teenpact Instagram grid

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TeenPACT Brand Guide

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Brand typeface

“The discovery process that led to our brand development resulted in greater consistency and excellence throughout TeenPact and for all who come into contact with our organization.”

Quinton Cools

Vice President of Operations

Teenpact Leadership Schools