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Location: Chicago, Illinois
Our process began with a deep-dive audit of YFC's communications management: websites, emails, social channels, and analytics. What we found was a wealth of good work diffused by messaging that made it hard for newcomers to understand who to support—or how.
We crafted a detailed organizational health report that surfaced core themes, identified specific communication friction points, and offered realistic next steps—from strategic email management to unified posting cadence. But we knew lasting communications management change required more than tactics. The real work was facilitating safe, strategic conversations among site leaders to create space for vulnerability, feedback, and alignment around their shared vision.
Throughout this process, we grew to appreciate the way YFC's leadership didn't resign themselves to the difficulties or let them take root. Instead, they proactively sought our help, demonstrating the same thoughtful attention they give to everyone in their ministry. We created a practical action plan focusing on psychological safety, ensuring each site leader could share concerns, frustrations, and ideas as the organization moved toward better unity in their communications management.
Because clarity takes time to root, we stepped in as interim communications management directors at YFC’s request, handling messaging and emails while providing guidance for a sustainable, thematically consistent post-Amenable future. Every email, post, and message began reflecting their shared vision without silencing local specificity.
The transformation moved YFC Chicago from noise to nuance. Internally, site leaders found alignment through vulnerable conversations. Externally, the organization became more navigable and inviting for donors, volunteers, prayer partners, and the young people they serve. YFC’s unity in communications management now amplifies their impact, with each diverse site serving as a clear, intentional window into their shared heart rather than a barrier to understanding it.
