You may have more to lose by starting over than you realize. Your logo, colors, website, and materials carry years of recognition and familiarity with the people who already know your organization. A rebrand can disrupt that relationship, even when the new design looks better on paper. 

Before you start shopping for a new logo, take a closer look at what you have already. Is your brand actually broken, or does it just need some attention?

Our free Brand Health Diagnostic walks you through six questions about your brand's recognition, mission fit, digital presence, differentiation, internal use, and donor perception. You'll score each area to see where your brand is working well and where it's causing friction.

Download the free guide and find out what your brand actually needs.