Ash Wittmer is a photography and branding expert with a passion for helping entrepreneurs and business owners tell their stories through powerful visuals. She provides professional photography and branding development that not only captures the essence of her clients' work but also enhances their credibility and presence in the marketplace.

After spending over 15 years in the wedding photography industry, Ash realized she was ready for a change. While she had loved being part of so many special moments, her passion was evolving. She found herself drawn more toward commercial and professional photography—helping businesses showcase their services, products, and brand identity. With years of experience under her belt, Ash was eager to transition into a niche that aligned more closely with her expertise and future goals.

When she made the decision to pivot her business, Ash knew that her brand needed to evolve as well. After first trusting Amenable’s founder to brand her wedding photography business in 2016, Ash returned to our team to help redefine her identity and communicate this exciting new direction. It was a moment of serendipity—our team had also grown and changed in the intervening years, and the time felt right to revisit Ash’s work with new eyes. This transition wasn’t just about a new logo or website—it was about creating a brand that fully reflected her new vision and expertise.

• Updated Visual Identity: We refined her logo, created modern icons, and refreshed her color palette to reflect a more sophisticated and professional aesthetic. These elements helped position Ash as an expert in commercial and branding photography.

• A New Website Experience: A photographer’s website is their digital storefront, and Ash’s needed to showcase her expertise, highlight her work, and make it easy for potential clients to connect with her. We designed a sleek, user-friendly website that tells her story and displays her work in a compelling way.

• Strategic Brand Messaging: A brand is only as strong as its messaging. We developed content that aligns with Ash’s voice and brand style, ensuring that every piece of communication—whether on her website, social media, or marketing materials—reflects her professionalism and expertise.

• Collateral & Digital Marketing Tools: From social media templates to marketing collateral, we provided Ash with the tools she needed to consistently represent her brand across all platforms. This step toward cohesive branding helped her maintain a strong and professional presence online.

A well-branded business doesn’t just look good—it builds confidence, trust, and authority. For Ash, her updated brand allowed her to step into her new business direction with clarity and conviction. She now has a brand that not only reflects her skills and expertise but also communicates her value to potential clients.

With her new branding, Ash was able to confidently set pricing that matched the level of professionalism and quality she offers. This value-setting is a key aspect of considering how to brand a photography business—your brand should reflect your worth and position you as an expert in your field. When potential clients see a polished, professional brand, they understand that they’re investing in a premium service.

• Know Your Audience: Understanding who you serve is crucial. A brand should speak directly to the clients you want to attract.

• Keep What Works: If elements of your old brand still align with your new direction, don’t be afraid to incorporate them. Consistency helps maintain trust with your existing audience.

• Invest in Quality Visuals: As a photographer, your brand visuals are everything. A polished logo, cohesive color palette, and professional website set the tone for your business.

• Messaging Matters: How you talk about your business is just as important as how it looks. Clear, compelling messaging helps potential clients see your value.

• Confidence is Key: Your branding should empower you to set the right prices and market yourself with assurance. A strong brand positions you as a leader in your industry.