One of the trickiest parts of establishing an internet presence is mastering SEO (Search Engine Optimization). Without it, you could have the greatest website in the world and nobody would see it. We can help you identify strategies for finding and selecting the perfect keywords so your site attracts attention.

Depending on your age, email might feel archaic or nostalgic, but it’s still an effective part of communication strategy. We can help you map out a campaign, strategize ways to evade the spam box, and make the most of a medium that’s still one of the best tools at your disposal.

Social media can feel like it brings out the worst in people, but it’s also a great way to showcase your best and invite others to do the same. Whether you want coaching in how to maintain a flourishing online presence or launch an appealing marketing campaign, we’re able to help you rethink what it means to be a digital citizen and—more importantly—a thoughtful voice online.

The difference between the right word and the wrong word can enlist you in a culture war you didn’t sign up for. Precision of language has never been more important, and we can help you navigate issues of audience, sensitivity, and accessibility so that your written messaging is engaging and helps readers thrive.

Maybe you’re in a creative rut. Or maybe you feel like you’re too uncreative to even reach a rut. Every organization is driven by creativity and vision, but these are skills you can sharpen with some coaching. We can help you develop productive creative practices and ask questions that will lead to a stronger, richer vision.

Your visual language is one of the clearest ways to communicate who you are, but it can quickly become muddled if you don’t hone it with care. We can share our penchant for appealing, meaningful design so that you can advance your visual communication to the next level.

Did you know google gives nonprofits grants for free ads? If not, we can help you explore the process for taking advantage of this great resource. With a little coaching, you’ll be able to apply for the funding to expand your nonprofit’s audience, ensuring access to new avenue for reaching others.

Who are you really? This is the question your brand should constantly answer, but it can be difficult to know where to start. We’ll help you reconsider all the subtle ways your brand exists in the world so you can make informed decisions about how to strengthen it.

A great organization can only do so much if people don’t know about it. Communications are vital to the long-term success of your work, so we can help you map out what it looks like for you to strategically share your message, both within your organization and to the rest of the world.

People are the best part of every organization, but they can also be a challenge to find and manage, especially when they are volunteers. We can offer instruction into how to find volunteers, keep them involved, and ensure that they are a vital and healthy part of your work.

Every organization is comprised of relationships, and relationships can be messy, particularly if they are not meaningfully supported. We can help you evaluate what’s working and not working within your organizational culture, and we can share best practices for you to move towards sustainable health.

We can’t wait to get to work. Typically, we’re able to start a project 1-3 weeks after receiving a deposit and signed contract.

We use a tool called Basecamp to keep everyone on the same page.

At the beginning of a new project, we’ll create a plan and outline tasks in Basecamp. Throughout the project, we’ll communicate exclusively through Basecamp. You’ll always be able to see where we are on a project and the next action item.

Note: We work Monday-Friday, but because we’re in different time zones, our team members work a variety of hours. Our goal is to always respond within 24 hours during the Monday-Friday work week.

Each project has an assigned project lead who is familiar with the details of your project and will serve as your main point of contact. Because each project is unique, we assign additional team members to your project based on your needs and team members' strengths and skill sets, ensuring you get the best people for the job.  While this will give you the opportunity to work with a variety of different team members throughout your project, your project lead will serve as your go-to person for any questions you may have and will help you coordinate with other team members.

We are here to help! Building long-term relationships with our clients might be our favorite part of our work. It allows us to truly get to know you and your brand, making us better and more efficient partners in the process. Most of our clients sign up for ongoing retainer support after completing their first project with us.

Brand projects typically take 2-5 months. This timeline is largely influenced by the needs, availability, and response time of the client. (See our process here)

First, it’s important to clarify that a logo doesn’t equal a brand. A brand is the spectrum of experience people associate with your organization. 

A rebrand means a client has a brand or logo, but we develop a completely new experience for their audience. We usually recommend a rebrand for organizations who haven’t already established good brand trust. 

A brand refresh means we update, define, and develop the experience around your current, existing brand. If you’ve already established positive brand trust and believe your brand standards accurately represent your organization, we’ll turn our focus to aligning your brand with the experience people have around your brand.

Website projects typically take 3-6 months. This timeline is largely influenced by the needs, availability, and response time of the client. (See our process here).

Yes! Over 50% of web users visit your website first on their phone. But for some web audiences, it is as high as 60%-75%. Because of this, we lead with the mobile experience in our design. We design responsive sites rather than mobile sites. A responsive site is a website that shifts and adjusts depending on the screen it’s being viewed on. Because we live in a world with innumerable screen sizes, this allows each person viewing your site to have a great experience regardless of the device they’re using to view the site.

Yes. We write all the content for our client’s websites. If you’re investing in a website, it’s important that the content is strong, SEO-optimized, and consistent with your brand values. And let’s be honest, there’s nothing more awkward and challenging than trying to tell everyone you’re awesome. We’ve learned through a lot of website projects that the process is faster, and our clients are happier when we write content for them.

SEO stands for Search Engine Optimization. This is the process of “optimizing” your web content so Google (or any other search engine) can find your content and determine if it’s an important resource that should appear in someone’s search results. When you use the optimal SEO keywords, your website content ranks higher in search results. That means people will see it and click on it, resulting in more visits to your website, greater brand awareness, and opportunities to impact more people through your programs and resources. If your site isn’t SEO-optimized, it will be challenging for new people to find you. 

If your site includes a blog feature, our team will provide a resource to help you continue creating SEO-optimized content for your website after your site is launched.

Most definitely. After your website launches, we’ll put together training videos that teach you how to update your website yourself. You can access these videos any time.

We build both fully-custom and semi-custom websites. When starting a website project, it’s important to think about what is realistic for today but still has the capacity to grow with your business. Think of it like the difference between making brownies from scratch or using a boxed mix. There are advantages to each option, and the potential for customization is different, but both are delicious.

We can completely start from scratch, building custom websites with unique plug-ins and functionality.

Or we can streamline the process by using building tools available through both Wordpress and Squarespace, sacrificing some flexibility but saving both time and money. All of our Squarespace projects use a mix of templates and custom CSS. Regardless of the platform we use to build, your site will look and feel unique to you.

When budgeting for your website, plan on the following elements beyond the cost of website development:

• Domain: The expense of your website domain.

• SSL Certificate: The security certificate that must be installed on all websites—this is an annual fee and ensures that your site can be seen. (Sites without an SSL certificate are blocked by most browsers.)

• Functionality Plugins: We typically install a handful of additional plugins, which have minimal annual fees, on your site to improve security, meet privacy requirements, enable SEO-optimization, and track analytics. 

• Hosting: The expense for hosting your website (e.g. GoDaddy)

• Photography/Videography: The expense of custom or stock photography and/or videography for your website.

• Email:  The expense of email hosted at your new domain. (e.g. GSuite hosted at your domain)

• Additional Speciality Tools: These are platforms that allow your audience to complete specific tasks on your site (e.g. HIPAA-compliant forms to collect medical information).

We do! This is an optional add-on service. We offer three packages—12 months, 24 months, & 36 months. Each package includes ongoing website support and maintenance following the launch of your website. We’ll take care of glitches, monitor security, update plugins, and make small content/visual edits. Each month, you’ll receive an analytics report with details on your site’s engagement. 

If you have a communications flex retainer with us, you can also opt to include website support as part of your retainer.

Absolutely! We think small regular updates every 10-16 months is a more effective way to keep your website relevant than big website overhauls every few years.

Our retainers kick-off with a Discovery Meeting. After this conversation, we’ll put together a strategy based on your goals and mission. This plan is flexible, so we’ll take it month by month, working together on the projects that are most important. These retainers start with a set number of hours per month, but you can easily add to this based on your needs for that month.

It depends. Our goal is long-term success instead of short-term recognition. We want to build a strong foundation so you get the greatest return on investment. If you already have a strong foundation of trust with your target audience, you can spend less on marketing and more on doing what you do well. Your happy customers will help you market.

It takes time to determine what works best for you and your brand. Our goal is to find that sweet spot as efficiently as possible. While you’ll begin to see an impact within a month or two, the full impact may not be felt for four–six months.

This will depend on the type of marketing we’re doing. Our goal is to help you build trust with your target audience and achieve long-term steady growth with this audience rather than quick growth for growth’s sake. For platforms with measurable analytics (social media, SEO, email, etc.), you’ll receive a monthly report with analytics demonstrating what’s working and what isn’t. We’re always looking at trends and best practices to figure out how we can make improvements. Our goal is to make each post, each email, etc., more effective than the last one.

Currently, we manage social media for clients on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and the NextDoor App. However, if you use a social platform beyond these, we would love to apply our marketing skills and passion for authentic community to another platform, too.

Strong and consistent images are at the heart of a successful marketing strategy. Because of this, the effectiveness of your marketing retainer is dependent on the quantity and quality of images available. We encourage you to work with a photographer on a regular basis to capture the images needed for your marketing—this strategic investment makes a big difference.

Yes, our communications retainers start at 6+ months. We can establish a set period of time for your retainer contract; however, many people we work with prefer to have an ongoing communications retainer contract.

We primarily do social media, email, SMS, content marketing (blogging), non-traditional print marketing, word-of-mouth marketing (client referrals), etc. If you want to get technical, we do all of the following:

• Search Engine Marketing

• Contextual Marketing

• Content Marketing

• Personalized Marketing

• Social Media Marketing

• Brand Marketing

• Email Marketing

• Customer Marketing

• SMS Marketing

• Word-of-Mouth Marketing

• Relationship Marketing