Athens Kids is the children’s ministry of Athens Church, a local community of believers in Columbus, Indiana. It focuses on intentionally partnering with parents to build a gospel-centered foundation for their children through Sunday-morning opportunities and discipleship at home.
Athens Church has continued to grow since officially launching in 2016. With the majority of the congregation being young families, Athens knew they needed to develop their growing children’s ministry. The church wanted to clearly communicate trust with parents, volunteers, and visitors, so Athens began pursuing the development of a distinct Athens Kids sub-brand.
We partnered with Athens to design a new logo and sub-brand for Athens Kids, and we implemented this new brand with its vibrant color palette, typography, and geometric shape system throughout signage, resources, and shirts. Collaborating with the Athens Kids Ministry Lead, we developed a variety of materials to be used in-class and at-home, which helped deepen the connection between the ministry, families, and children.
Our partnership with Athens Kids established an energetic sub-brand that allowed this ministry to build trust with families through various communication methods and resources. The mission of Athens Kids’ is to partner with parents to build a gospel-centered foundation, and by providing them with the right tools, we were able to help them live out this mission.
Athens Church – Athens Kids Ministries
Brand Strategy & Implementation
Environmental Design + Signage
“I was amazed at Anna’s vast knowledge, experience, and great ideas about how to take an idea and turn it into a great resource. Multiple times I began with a small idea and a dream, and Anna was able to turn those ideas into amazing resources for families that were even more helpful, polished, and professional than I could’ve imagined.”
SAMANTHA / ATHENS KIDS DIRECTOR
Want a behind the scenes look at this project? Check out the comprehensive project case study below.
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