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Location: New York
The new logo preserves soft, rounded edges while showcasing a campsite surrounded by the pines that campers might encounter. We incorporated the establishment year so parents would instantly recognize the organization's history of thoughtful service. The wordmark uses a lightly off-kilter sans serif to evoke the playful spirit of young campers.
But the real strategy emerged in our messaging: emphasizing that camp is for everyone, while highlighting the unique community of families who visit. We wanted parents to understand they were joining others just like them, supported by trained and certified staff who balance expertise with genuine care.
We built an SEO-optimized website that interpreted the camp's heart through language and imagery that resonates with families. We prioritized photos highlighting one simple truth: camp is fun! For first-time campers facing the overwhelming prospect of leaving home, this visual reassurance was crucial.
Behind the scenes, we streamlined communications by replacing complicated paper forms with branded, HIPAA-compliant registration and medical forms accessible through the website. This approachability defines the Camp Get-A-Way brand—the balance between expertise and familiarity.
Our partnership extended beyond the initial rebrand. Years later, the Board engaged us for ongoing communications through a retainer in which we managed marketing and development tasks. We created email campaigns that felt as warm as the camp itself and designed easily editable Canva templates for staff use.
Through these small, intentional steps toward the heart of their organization, Camp Get-A-Way's mission finally had a voice that matched its impact—transforming word-of-mouth limitations into accessible, genuine connections with the families they serve.
