Camp Get-A-Way transforms the lives of children and families facing emotional, behavioral, and mental challenges. It’s a safe place where families can play and bond in the great outdoors while trying new things, creating memories, sharing laughter, and finding hope.
Camp Get-A-Way created a specific, yet traditional, camp experience that allows families and children to know they are not alone and to enjoy each other in a safe space. Initially desiring a logo refresh, Camp Get-A-Way contacted Amenable to provide expertise and design skills to update their brand.
The logo refresh quickly transitioned into a rebrand when we determined together that their original logo was no longer an accurate representation of the camp. After designing a new brand and logo, our team began implementation through their website, print materials, and various marketing tools. We also streamlined their communications by replacing Camp Get-A-Way’s complicated paper registration forms with branded HIPAA-compliant registration and medical forms, available for instant access through the camp website.
A couple of years after completing their rebrand and website, the Board of Directors reached out with another project. Our team partnered with their leadership through a communications flex retainer to support Camp Get-A-Way with marketing, communications, and development tasks.
Through our rebrand process, we helped the Camp Get-A-Way team articulate their vision and communicate the camp experience. Making forms and documents more accessible allowed Camp Get-A-Way to live out its mission in all aspects of its ministry. By improving communications, implementing a new brand, and holistically improving the camp experience, donor investment increased, and camper engagement was boosted, leading to ministry growth and further opportunities.