Who is Hopewell Center?
Founded in 1966, Hopewell Center is a nonprofit in Anderson, Indiana dedicated to helping individuals with disabilities and their families live independent, meaningful lives. Over the years, Hopewell Center’s mission has expanded to include not only facility-based services but also broader community programs. Yet, as their services and programs adapted to meet the changing needs of their community, their website grew obsolete.
Hopewell Center serves a diverse range of stakeholders, including individuals seeking services, caretakers, employers, and community members. When the Hopewell Center team approached Amenable for help, the challenge was clear: how to rebrand a website for a nonprofit that addresses the unique needs of multiple audiences while maintaining a cohesive and engaging design.
Their previous website lacked an intuitive structure and didn’t fully reflect the joy and hopefulness that their work inspires. This made it essential for us to rethink how to rebrand a website in a way that would communicate both the practical aspects of their services and the emotional connection that individuals feel when working with Hopewell Center.
Hopewell Center serves a diverse range of stakeholders, including individuals seeking services, caretakers, employers, and community members. When the Hopewell Center team approached Amenable for help, the challenge was clear: how to rebrand a website for a nonprofit that addresses the unique needs of multiple audiences while maintaining a cohesive and engaging design.
Their previous website lacked an intuitive structure and didn’t fully reflect the joy and hopefulness that their work inspires. This made it essential for us to rethink how to rebrand a website in a way that would communicate both the practical aspects of their services and the emotional connection that individuals feel when working with Hopewell Center.
How to Rebrand a Website: Designing with Purpose
Our team approached this project with one key goal: to create a website that reflected the heart of Hopewell Center’s mission—support, independence, and community. We wanted the new website to be user-friendly, accessible, and visually inviting, while also serving as an informative hub for the variety of people who engage with Hopewell Center.
User-Friendly Navigation
One of our favorite parts of the redesign was introducing interactive elements that made the site more engaging. For a nonprofit that deals with sensitive topics, we knew the design had to strike the right balance between conveying essential information and creating a positive, hopeful tone. By adding clickable icons, resource portals, and interactive features, we transformed the website into a dynamic and welcoming space without overwhelming visitors.
These interactive elements allow users to explore Hopewell’s offerings at their own pace, engaging with resources that spark their interest. For families and individuals who may feel intimidated or uncertain about disability services, the site now feels approachable. This shift demonstrates how to rebrand a website in a way that can breathe new life into an organization’s online presence, making it more user-friendly and impactful.
These interactive elements allow users to explore Hopewell’s offerings at their own pace, engaging with resources that spark their interest. For families and individuals who may feel intimidated or uncertain about disability services, the site now feels approachable. This shift demonstrates how to rebrand a website in a way that can breathe new life into an organization’s online presence, making it more user-friendly and impactful.
Reaching Diverse Audiences
One of the unique challenges of this project was addressing the different needs of Hopewell Center’s varied audiences. The website needed to cater to individuals seeking services, their families and caretakers, employers looking to hire people with disabilities, and community members wanting to support Hopewell’s mission. This required us to think carefully about how to rebrand the website so that it was both informative and accessible to all. It was essential that none of these groups felt lost or confused when navigating the site.
To solve this, we organized the website content along clear paths, making it easy for users to find the information relevant to them. For example, employers can quickly access resources about inclusive hiring, while families can explore specific services for their loved ones. This careful organization ensured that every visitor could find what they were looking for without being overwhelmed.
To solve this, we organized the website content along clear paths, making it easy for users to find the information relevant to them. For example, employers can quickly access resources about inclusive hiring, while families can explore specific services for their loved ones. This careful organization ensured that every visitor could find what they were looking for without being overwhelmed.
Highlighting Hopewell Center
Another one of our main objectives was to ensure that the new website preserved Hopewell’s compassionate voice. While the design and functionality were modernized, we also made sure that the spirit of Hopewell Center—the dignity and joy they provide—shined through. From the resources offered to the language used on each page, we wanted visitors to feel seen and loved. This decision was critical in making the website an extension of the personal care Hopewell offers its clients and community.
Visual Design and Accessibility
The visual design of Hopewell Center’s new website required more than just updated aesthetics—it needed to be fully accessible and easy to use. Each color in the site’s palette was carefully chosen to evoke a certain emotion or action. We wanted the website to be welcoming and easy on the eyes, using colors that convey hope and trust. The design also includes thoughtful touches like cog and wheel icons, symbolizing how individuals with different abilities can work together in harmony, reinforcing the idea of unity and community. Incorporating these design elements helped make the site feel both functional and reflective of Hopewell’s core values.
How to Rebrand a Website: What We Learned
This project stretched our team’s creative abilities, and the result is a website that we are proud of—a true testament to the power of thoughtful rebranding. The final product is a platform that has something to offer each of Hopewell Center’s diverse audiences and a space that reflects both the joy and practicality of Hopewell Center’s mission. Visitors to the new website are greeted by a welcoming design that offers clear, accessible pathways to resources. The interactive elements make it easy for people to explore Hopewell’s offerings, whether they are seeking services or looking for ways to support the organization.
This project was more than just an exercise in website rebranding—it was a transformation of Hopewell Center’s online presence. In working to rebrand their website effectively, we ensured that Hopewell Center’s digital presence will be as impactful and meaningful as the work they do every day. The new site not only supports their current goals but will also serve them well into the future as they continue to enrich the lives of the individuals they serve.
This project was more than just an exercise in website rebranding—it was a transformation of Hopewell Center’s online presence. In working to rebrand their website effectively, we ensured that Hopewell Center’s digital presence will be as impactful and meaningful as the work they do every day. The new site not only supports their current goals but will also serve them well into the future as they continue to enrich the lives of the individuals they serve.
