Johnny Leifheit believes in making a difference. Passionate, hard-working, and trustworthy, Johnny is a down-to-earth, mission-minded individual who genuinely loves his home state of Maine. Johnny’s keen ability to listen and connect with those around him made it very clear that although his state had much to offer, Maine’s shortcomings were getting harder to ignore. Desiring a bright future for his state, Johnny Leifheit decided to fight for something greater than himself by running for State Representative in Maine’s District 4.
As a proud New England native, Johnny is deeply involved in his community. This intentional involvement allowed Johnny to notice when his community wasn’t thriving as it should be. Willing to take a chance, Johnny entered the race for state representative with the odds stacked against him. He was an unknown candidate running against a three-term incumbent with only a few weeks remaining before the general election. Even though the odds were against him, ensuring a bright future for his state drove him to start this political journey.
Having worked with us in the past through another organization, Johnny knew he wanted something different for his campaign and reached out to us about partnering on communications. We collaborated to develop a brand and messaging strategy to cross political lines and unite Mainers around a fresh vision for their state. Our team learned about Johnny’s vision, and we built an authentic and trustworthy brand that would match his passion. Our photographer traveled to Maine to gather images to support his online campaign and to bolster his print presence. We developed print materials, social media strategies and content, and marketing tools and materials. We also worked with a local videographer to create intentional campaign videos that displayed Johnny’s honesty and passion.
With only seven weeks to brainstorm, develop, create, and produce, our partnership with Johnny Leifheit allowed us to build awareness, engage absentee voters, and generate momentum for election day. Our intentional photography of the local communities built an authentic relationship with voters, and our personal videos built trust through honest communication. Throughout the campaign, the community and press praised Johnny’s forward-thinking message. In the end, the incumbent retained her seat, but Johnny gained 42% of the total vote—a feat previously unheard of in the district.
Brand Strategy & Implementation
Social Media Management
"The team at Amenable was incredibly clear, timely, and consistent in their communication throughout the creative and implementation process. They left nothing to question and yet were flexible enough to fit my working style.”
Want a behind the scenes look at this project? Check out the comprehensive project case study below.
We’re always collecting the best ideas and advice for mission-driven people and orgs.
(You’re gonna wanna hear them.)
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.