Love Chapel

About the Project

When Love Chapel invited us to build their online presence, they were already a trusted pillar in Bartholomew County, known for offering food, housing, and hope to anyone in need. For decades, their deep commitment to their community had attracted volunteers and donors through word-of-mouth alone—if someone needed a hot meal or shelter, Love Chapel was their first call.

Yet their website didn’t reflect this strength. Navigation was confusing, their informal brand undersold their robust impact, and most of their connections still happened offline. As such, our team’s mission was to close the gap between who Love Chapel truly is—warm, welcoming, and capable—and how they showed up online.

ServicesBrand RefreshWebsite Design & Development

How do you translate decades of goodwill into a first click that makes people feel instantly seen and genuinely supported?

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After

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After

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Love Chapel website, before & After

First, we discovered that Love Chapel serves two audiences: those with needs and those who want to help. Their brand needed to affirm that both groups are equally valued in the Love Chapel community.

We created two clear “pathways” on the site—one for people seeking help and another for volunteers and donors. This design choice makes it obvious that seeking support isn’t shameful but rather celebrated.

For those seeking services, we simplified everything: bright, straightforward graphics, clear eligibility details, comprehensive FAQs, and easy enrollment steps. For helpers, we built dedicated pages with robust FAQs for each volunteer opportunity, thanks to Love Chapel’s team, who provided thoughtful descriptions and insights. Together, we crafted a site that welcomes both giving and receiving with equal clarity and warmth.

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Branded canvas bag

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Love Chapel email templates

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Brand Color Palette

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Food menu at local fair

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Banner at local event

Behind the Brand

We knew that the brand needed to feel as warm as Love Chapel’s staff. We developed a palette of vibrant, inviting colors that convey belonging and celebrate every community member. These dynamic pops of color signify how people from all backgrounds create the synergy that Love Chapel encourages.

We also crafted a new tagline: “Altogether for Good,” which carries dual meaning. Love Chapel is altogether motivated by others’ wellbeing, and their work is enabled by neighbors, volunteers, and those they serve as they all come together for good.

The biggest challenge? Getting brand approval from a board of over thirty people. This process, while time-consuming, proved invaluable—it forced us to clarify and refine exactly what Love Chapel wanted to communicate, ultimately reinforcing the brand and building trust for strategic decisions throughout the project.

Working with Love Chapel exemplified why we love our work: what first appeared to be a simple web design project became an opportunity to strengthen an entire community.

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Business Cards & Mailing Materials

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Love Chapel Delivery Truck