Lyydia

Columbus, IN

With over a decade of experience photographing churches and nonprofit organizations, the team at LYYDIA is passionate about providing quality photos that always meet their client’s needs. With clients that range from small events to large multi-campus churches, LYYDIA has experience capturing the perfect photos for every situation.
After 10 years of photographing mission-minded organizations and more traditional photography clients, the photographer behind LYYDIA decided to narrow their focus to serve churches and nonprofits strategically. Because many organizations within LYYDIA’s target audience have only used informal volunteers in the past, LYYDIA needed support in communicating the value of quality photography to potential clients.

LYYDIA worked with Amenable to build a brand that reflected the value of their company. As a photographer, LYYDIA needed a brand that wouldn’t overshadow their images–so, our team built a custom website with logos, a typography structure, and a color palette that would work alongside and support their images. Throughout LYYDIA's brand and communication process, we emphasized the impact and value photography brings. We achieved this through strong typography, straightforward verbiage, bold photography, and guiding animation throughout a responsive website.

The clear and consistent content, strong custom website, and practical tools and resources built by our team played a key role in fostering client trust and satisfaction. Together, we built a brand that communicates the value, worth, and quality of investment obtained when working with LYYDIA. Churches and nonprofits are able to see the clear difference that a professional with experience and depth of knowledge can make in the quality of photography.

Client

  • Lyydia

Elements

  • Brand Coaching
  • Brand Strategy & Implementation
  • Marketing Support
  • Social Media Management
  • Website Design
Want a behind the scenes look at this project? Check out the comprehensive project case study below.
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