Mark Graham Creative

About the Project

Mark Graham is a Hollywood-based musician and collaborator with a vision to help other musicians define their project’s scope, regardless of its scale. More importantly, he’s got the credentials to back it up—Mark has worked on some of the biggest films in history, collaborating with legends like John Williams and Alan Silvestri through orchestration, conducting, and managing recording sessions. He is also the founder of JoAnn Kane Music Services, a music library and score preparation service. He loves supporting less-established musicians by offering his expertise, creative problem-solving, and flexibility so that they can realize the projects of their dreams. As he considered what the future of his career would look like, he realized he needed a website and a clear brand to attract burgeoning collaborators. 

ServicesBrand DevelopmentWebsite Design & Development

How many people can say they’ve worked on Star Wars, The Avengers, and The Grand Budapest Hotel? With such a robust resumé, the challenge was not proving Mark’s credibility; it was emphasizing his approachability.

Above

Website mockup

We had several meetings with Mark to talk about what his brand and website could look like. After sharing some amazing stories about his time in the industry, Mark communicated that he wanted to reach composers and musicians who might be intimidated by his body of work. After all, not many people can say they have worked on Star Wars, Marvel, and Wes Anderson projects. We then settled on a few key ideas: Mark’s website should establish his approachability and credibility and foreground his journey with music. Visually, we opted for paperwhite and earth tones to evoke the image of Mark being an open book and willing resource, and we complemented the color scheme with dozens of gorgeous photographs from Mark’s career.

To mirror this focus on approachability and relationality, we foregrounded stories and quotes from some of Hollywood’s top talent and highlighted Mark’s biography along with his professional career. In doing so, we were able to create a beautiful website that serves as a testament to Mark’s past and a calling card for anybody who wants to further the potential of their music—regardless of whether it’s for a blockbuster or an independent first feature.  

Above

Business card designs

Left

responsive design on mobile devices

Above

brand photography

Above

brand photography

Left

Brand photography

Above

brand logo

Because Mark is such a gifted storyteller, we also wanted to ensure that the website captured the warm verbosity that defines his voice. We approached the site’s tone as a balance between cinematic excess and casual disaffection, emphasizing that Mark’s expertise gives him the freedom to avoid posturing. The language throughout the site is rich and detailed, offering visitors a peek behind the curtain on some of the largest projects in Hollywood. As a result, regardless of whether someone seeks Mark’s professional support, readers will leave with a deep understanding of his distinct creative process.