Wellnest

About the Project

Suzanne Seager, a certified nurse coach with over 20 years of experience, came to us as she built her practice (then called Emerge) around a mission to guide clients toward healthy life decisions. Her interest in certified nurse coaching began when she noticed a distinct lack of compassionate support in health and wellness—an industry often filled with anxiety-inducing standards and unrealistic goals.

Suzanne’s extensive clinical background, paired with years of training in behavioral and positive psychology, positioned her uniquely to meet clients where they are. But her existing brand name, “Emerge,” focused entirely on end results rather than honoring the transformative journey itself.

ServicesBrand RefreshBrand StrategyName Development & Strategy

According to Suzanne, certified nurse coaching isn’t just about becoming or achieving—it’s about the journey there. She needed a brand that honored a client’s path just as much as their destination.

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Wellnest logo

Thus the name “Wellnest.” Beyond the play on “wellness,” we wanted Suzanne’s brand to evoke a safe, welcoming place of growth—a nest where potential is nurtured until it’s ready to take flight.

That imagery perfectly captured Suzanne’s personality and approach. We chose a swallow for the logo—a symbol of new beginnings, hope, determination, and joy. The name transformation shifted everything: instead of focusing on who clients will become, Wellnest honors the journey toward who they're becoming.

The swallow logo reinforces this hopeful narrative, encouraging clients to feel grounded and supported as they move forward. When Suzanne mentioned she could envision the logo on a hat someday, we knew the vision had truly resonated. The possibilities felt real, tangible, and authentically her.

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Branded hat

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Branded t-shirt

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Brand color palette

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Branded backpack

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Branded t-shirt

Behind the Brand

We balanced that gentle symbolism with a color palette that bridges Suzanne's dual expertise—holistic warmth and scientific clarity. Bright greens represent growth and renewal, while purples evoke wisdom, intuition, and peace. A grounded neutral brown conveys resilience and safety, complemented by soft blue-green tones that radiate calm.

Instead of a rigid one- or two-color system, we created something with movement and spirit—just like Suzanne's certified nurse coaching philosophy. These colors now live across every touchpoint: brand guidelines, social media templates, print collateral, and yes, bringing that Wellnest hat closer to reality.

Beyond branding, our conversations became strategic business sessions. Each meeting included intentional questions that helped Suzanne think through Wellnest's future. We experienced firsthand the same care she brings to her clients, and we're thrilled that we could help make those crucial first impressions easier. To Suzanne, helping clients through certified nurse coaching is a privilege—and we felt the same about helping her achieve her small business goals.

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Social media templates

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Business cards & mailing materials