We’re planners around here. And because consistent messaging is key to reaching your people, we think planning more strategically empowers you to connect more authentically.

But, when your inbox and to-do lists seem to overflow with the demands that come with running a business or nonprofit, planning out your communications can become a task for the “if-we-get-to-that” column. So, a lot of small or developing organizations don’t have a specific plan when it comes to communications and content development. Not because they don’t think it would be valuable, but because they don’t know where to start. If you’re in that boat—or if you just want a peek into how we do things around here—check out our downloadable ebook about building sustainable communication plans.