Building a great website is the first step to an effective online presence. But, while high-quality content, accessible design, and useful functionality are all important elements of the best websites, they are really just the means to a greater end—online engagement.
At the end of the day, it’s not only about reaching the right web visitors, but also about keeping them. However, measuring and improving your online engagement can be less than straightforward. The good news? We’ve created a simple online engagement checklist, that walks you through the best metrics to track, how to find each of them in Google Analytics, and practical steps to improve them.