Numbers aren’t everything, but they are an important metric for how effectively you are reaching your target audience.
Every click adds up, and we can help you make your online presence count so people know why you do what you do.
It’s tempting to fall into the trap of an “if you build it, they will come” mindset online, but the internet isn’t so simple. There are millions of websites and organizations, many of which may share the same goals—or even the same name—as your organization. If you aren’t intentional about how you use your online presence, you will disappear beneath the sheer glut of content.
But don’t worry—it’s not as hopeless as that sounds. The internet is built on algorithms and predictable patterns, and with focus and a little elbow grease, you can ensure that people find you and engage with your work. Even better, you don’t have to be the one to apply that elbow grease.
By utilizing SEO keywords and strategically framing content, we can help you craft an online presence that is true to your vision and eye-catching to your target audience. It can be a tedious exercise if you’re new to the process, so we’ll work with you to identify your goals and metrics for successful engagement—are you hoping for new followers? New volunteers? New visitors to your website? This is a question we’ll figure out together, and then we’ll handle all of the nitty gritty of actually putting the engagement strategies to work.
Plus, we’re big believers in the “teach a person to fish” approach, so we’ll also coach you in how you can continue these best practices after we’re done.