Athens Church was planted in Columbus, Indiana, to live out a specific mission—to see a people, city, and world awakened to the glory of God. Since their official launch, Athens has grown and established itself as a gospel-centered community. They do this by meeting regularly on Sundays, gathering together throughout the week, and providing various ministry opportunities for members.

After launching in 2016, Athens Church had grown and established itself as a thriving community of believers. While the church had a logo, it lacked a defined brand with consistent messaging and design. They knew in order to communicate their values, they needed a fresh look at their logo and supporting brand documents.

After evaluating the brand value of Athens’ logo, our team determined a logo refresh, rather than a rebrand, would strategically maintain trust while improving logo usability and visual balance. To guide their execution of the updated brand, our team developed an engaging brand and editorial style guide filled with visuals, helpful tips, and practical examples. Collaborating with the staff team, we implemented their brand across an app, marketing tools, digital communication, social media strategy and graphics, signage, environmental design, collateral, and print resources.

Because Athens Church is small with limited resources, our goal was to create a brand around the logo which would be easy for staff and volunteers, regardless of communication skills, to implement—providing a simple yet invitational brand allowed for easy implementation and consistency throughout Athens Church and its ministries.