As Amenable’s Content Strategist, Claire Sink is at the heart of ensuring everything we produce has a heart. She writes both internally and for our client projects, and if you’ve ever encountered a turn of phrase here that stops you in your tracks, Claire probably wrote it. Her work is defined by a love for revision, and she enjoys the process of watching an idea turn from a rough draft into something that is effective, polished, and thoroughly intentional.

In Claire’s words, the joy of the creative process is uniquely rooted in being made in the image of God: “There is something inherently fascinating and fulfilling about taking an idea that used to exist solely in your imagination and manifesting it in a way that other people can understand, appreciate, and participate in.” This joy leads her to help clients see that modern marketing doesn’t have to be manipulative, sarcastic, or aggressively trendy to be meaningful.

In another life, Claire would be a children’s author or an FBI analyst. Who knows? Maybe she will be in this life!