As a Content Strategist, Joe describes his job as capturing the imagination of anybody who encounters his writing. More specifically, though, he wants collaborators to feel courageous in their ambitions for their organization and its mission.
Joe is one of our power players, and not just because he’s a great writer—his background is as a pastor, a navigator of nonprofits, and a frequenter of small businesses, so he has great insight into how to help everyone. Joe also views creativity as an opportunity to step back and focus on what really matters. In his words, “It takes me time to calm down, focus, and detach a little bit from the noise and chaos of life. Creativity helps me unlock parts of my personality that are usually just beneath the surface.” When he collaborates with other people, he hopes they feel the same potential, and he wants them to feel like they have a clearer sense of purpose in how to move their mission forward. In his spare time, Joe can be found exercising his comprehensive knowledge of 90s Christian music or his compulsion to run—he once ran a hundred-mile race.