TeenPact

About the Project

TeenPact Leadership Schools, an education-based national nonprofit, seeks to inspire youth to reflect on how their relationship with Christ shapes their role as engaged citizens. Through various classes and events occurring throughout the year, TeenPact empowers students to value their political agency, deepen their faith, and engage the culture around them as ambassadors for Christ. By necessity, TeenPact keeps its finger on the cultural pulse, and over the past several years, we’ve helped them figure out the best way to do so.

ServicesAnnual ReportBrand LeadershipBrand Perception AuditBrand RefreshDigital & Print MaterialsFractional LeadershipSocial Media Campaign

It all started with a logo that was showing the wear and tear of over two decades of use.

Above

Breakdown of old logo

After many years of ministry, TeenPact had a recognizable logo but a fragmented communication style and brand. Their extensive volunteer team brought great momentum to the organization but also inadvertently created a disconnect in communicating the organization’s mission. An extensive brand refresh was critical to communicating TeenPact’s values clearly to the next generation of leaders, donors, and volunteers.

We started this project with a logo refresh to correct letter spacing issues, improve scalability, and boost professionalism. Then, working with TeenPact’s leadership team, we began implementing new brand guidelines. We developed event sub-brands; a website and registration system; educational resources; marketing tools, training, and strategies; swag and fundraising resources; and a promotional store sub-brand and products. 

Above

Comprehensive audit report

Left

Brand Guide flat lay

Above

Teenpact Instagram grid

Above

TeenPACT Brand Guide

Left

Brand typeface

Above

Brand photography

Simply put, our partnership with TeenPact Leadership Schools has sharpened their mission and the message they wanted to send to current, past, and potential TeenPact students, and they continue to be a rewarding partner as we help them as their interim communications team.

Above

Donor outreach cards

Above

Store package design

Left

Student resources

Above

Logomark Stickers

Above

Full brand color palette

“The discovery process that led to our brand development resulted in greater consistency and excellence throughout TeenPact and for all who come into contact with our organization.”

Quinton Cools

Vice President of Operations

Teenpact Leadership Schools

Above

Brand photography

Above

brand photography